The "Made in Syria" festival, organized by the Damascus and Rural Damascus Chamber of Industry in cooperation with the Qutayfah Municipality and the regional administration, kicked off today, Tuesday, in the city of Qutayfah in the Rural Damascus governorate. The event features the participation of 50 industrial companies, aiming to market national products to consumers at reduced prices.
The festival, held at "Light Mall," will continue until the 23rd of the current month. It includes a diverse range of national products covering food and chemical industries, particularly cleaning materials and cosmetics, as well as textile and engineering industries.
Anas Tripoli, a member of the board of directors of the Damascus and Rural Damascus Chamber of Industry and head of the Exhibitions and Festivals Committee, clarified that the festival constitutes an important marketing window for industrialists, especially after the long hiatus of such events in Qutayfah. He noted that the festival allows for the direct sale of products from manufacturers to consumers.
Tripoli pointed out that the festival sees participation from companies across various industrial sectors, offering discounts ranging between 15 and 40 percent, which enhances the competitiveness of Syrian products and encourages consumers to choose them.
For his part, Qutayfah Municipality Council Chairman Ammar Al-Sheikha stated that the festival is being held for the first time in the city. Its aim is to introduce national products and provide industrialists with an opportunity to market their goods, thereby strengthening the presence of local industry in markets and supporting national production.
On his part, Alaa Al-Tufran, a participant in the cotton clothing section, noted that his company offers discounts on its products reaching 30 percent. Meanwhile, Ahmad Abdul Kafi, owner of a food industry company, clarified that discounts on his company's products reach 20 percent.
Several visitors affirmed that the festival allows them to benefit from offers and discounts provided by participating companies at competitive prices compared to regular markets. They pointed out that the variety of displayed products gives them broader options for purchasing their needs.
The importance of such festivals lies in stimulating commercial activity and enhancing price competition by enabling direct sales from producers to consumers and reducing commercial intermediary links. This limits opportunities for monopoly and expands consumer choices.
He added that providing marketing outlets for industrialists supports the continuity of national production and strengthens its presence in the markets.
Source: Syrian Arab News Agency (SANA)
Comments (0)