Mohammed bin Salman Foundation (Misk) announced on Tuesday the signing of a memorandum of understanding with the Ministry of Sport, aiming to enhance cooperation and expand its areas in sports entrepreneurship and innovation, and support the development of technical solutions and entrepreneurial projects in the sector, thereby enhancing opportunities for Saudi youth in promising sports fields.
The MoU aims to expand the scope of partnership between the two sides, covering areas of cooperation such as developing sports programs, activities, and events, exchanging knowledge, expertise, and consultations, coordinating on utilizing facilities and infrastructure, alongside cooperation in initiatives, plans, and media campaigns of mutual interest.
The signing of the MoU is a continuation of cooperation that began in 2025 through the "Misk Launch" program, one of the programs under the "Misk Entrepreneurship" track. The Ministry of Sport participated as a sectoral partner in the sports technology track during the ninth and tenth cohorts by providing specialized expertise to startups, participating in mentoring, evaluation, and selection sessions, and connecting entrepreneurs with clubs, federations, and relevant entities in the sports sector.
The sports technology track recorded growth in application requests, rising from ten applications in the eighth cohort to 55 in the ninth, reaching 96 in the ongoing tenth cohort, reflecting growing interest in entrepreneurial opportunities in the sector. "Misk Launch" is one of the foundation's programs to support entrepreneurs and startups in their early stages through a ten-week developmental journey that combines learning, mentoring, and application, focusing on developing minimum viable products, validating market needs, and enhancing project readiness for growth and investment.
Source: Arriyadiyah newspaper
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