The Saudi Tourism Authority concluded the workshop for this year's 'Saudi Winter' program, with the participation of more than 100 partners from the public and private sectors. The workshop program included discussions on opportunities for integration and cooperation between partners in the tourism sector and related fields, contributing to enhancing the sector's readiness and providing a comprehensive experience suitable for various segments of tourists.
Showcasing Tourism Products
The workshop featured the presentation of a range of new tourism products and exclusive offers, with the participation of hotels, hospitality facilities, travel and tourism companies, event organizers, and entertainment and shopping destinations. This presentation aims to enhance the diversity of options available to tourists and increase the attractiveness of Saudi destinations during the season.
Vision of the Executive Leadership
Aqeel Al-Shaibani, CEO and member of the Board of Directors of the Saudi Tourism Authority, noted that work is being done with partners to convert significant diversity into easily accessible and bookable experiences. He added that the offers and products are designed to suit various segments and target markets, thereby enhancing the competitiveness of Saudi destinations and increasing their attractiveness during the winter season.
Program Details and Destinations
The 'Saudi Winter' program offers more than 1,800 tourism products, along with many special events and activities in the most prominent winter destinations in Saudi Arabia. These destinations include Riyadh, AlUla, Qassim, Hail, Jeddah, Al-Khobar, Al-Ahsa, Medina, and the Red Sea, with a wide range of options combining entertainment, nature, culture, and seasonal activities.
Source: Arriyadiyah newspaper
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